If you own a business, you probably have a website. If not, you should probably change it soon. In fact, people don't want to go to stores or ask for information. Without a strong online presence, your chances of attracting new customers are very low. The website makes it very easy and convenient for customers to find information directly from their mobile phone, tablet or computer. See what happens if you're one of the few businesses that doesn't have a website.
Suppose you run a Mexican restaurant. Her potential new customer, let's call her Stacey. She has an appetite for Mexican food. She decided to look for restaurants near her. She may see your business on her map and you may have her Google My Her Business, but even if she tries to specifically search for you, she will never find your website. can not. If Stacey has never eaten at your restaurant, she will almost certainly look elsewhere and find something on your website or menu page. She doesn't have a website and is losing her prospects. It's time she changed that.
Suppose you have a website. While it's certainly more profitable than running a business without a website, it's also important to evaluate the effectiveness of your website. Having an online presence does not mean having a strong online presence. It's time to take a look at all your sites and see what you can update, modernize, or streamline. Let's get into it.
What about your landing page?
Landing pages differ from websites in that they are typically standalone pages intended for lead generation. Landing pages are especially useful for advertising because they direct interested consumers to the product or service they want to learn more about. If you run an ad about tacos at a Mexican restaurant, people who love tacos will take notice. Instead of directing them through your website, you can create a separate landing page dedicated to the different types of tacos you offer. This allows customers to learn more about what they care about without having to sift through information they don't need. The actual landing page should be a fillable form. This allows us to collect information from people who have a clear interest in a particular part of your business.
Suppose you run a Mexican restaurant. Her potential new customer, let's call her Stacey. She has an appetite for Mexican food. She decided to look for restaurants near her. She may see your business on her map and you may have her Google My Her Business, but even if she tries to specifically search for you, she will never find your website. can not. If Stacey has never eaten at your restaurant, she will almost certainly look elsewhere and find something on your website or menu page. She doesn't have a website and is losing her prospects. It's time she changed that.
Suppose you have a website. While it's certainly more profitable than running a business without a website, it's also important to evaluate the effectiveness of your website. Having an online presence does not mean having a strong online presence. It's time to take a look at all your sites and see what you can update, modernize, or streamline. Let's get into it.
What about your landing page?
Landing pages differ from websites in that they are typically standalone pages intended for lead generation. Landing pages are especially useful for advertising because they direct interested consumers to the product or service they want to learn more about. If you run an ad about tacos at a Mexican restaurant, people who love tacos will take notice. Instead of directing them through your website, you can create a separate landing page dedicated to the different types of tacos you offer. This allows customers to learn more about what they care about without having to sift through information they don't need. The actual landing page should be a fillable form. This allows us to collect information from people who have a clear interest in a particular part of your business.
It's important to note that the above is the true idea of a landing page, but some people now call any landing page a landing page. This new way of thinking means that any page a user navigates to is considered a landing page. So if you direct an ad to a "Our Services" page, that page can be considered a landing page, even if that page is part of a larger website.
Looking for someone to design a website for you? Call the BusySeed team. We are a professional digital agency for web development work recognized by DesignRush. DesignRush rigorously evaluates digital agencies and is recognized as one of the top performing website development teams. I am honored to have been nominated. Among the more than 5,000 distributors in our list, DesignRush is featured on our homepage. Working with us to grow your online presence will give you a world-class website.
Looking for someone to design a website for you? Call the BusySeed team. We are a professional digital agency for web development work recognized by DesignRush. DesignRush rigorously evaluates digital agencies and is recognized as one of the top performing website development teams. I am honored to have been nominated. Among the more than 5,000 distributors in our list, DesignRush is featured on our homepage. Working with us to grow your online presence will give you a world-class website.
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